The Woods - A Greatlife Community

Reviews play a crucial role in helping businesses establish credibility, attract new customers, and improve their online visibility. Positive reviews serve as social proof, reassuring potential clients about the quality of products or services offered. A higher volume of favorable reviews can enhance a business’s reputation, build trust, and influence purchasing decisions. Moreover, Google’s algorithms prioritize businesses with strong reviews, improving search rankings and making it easier for local customers to discover them. Actively managing and responding to reviews also demonstrates engagement and commitment to customer satisfaction, further strengthening the business’s image.

A new senior living community often struggles to build a positive reputation quickly, as they lack the established credibility and customer trust that their more experienced competitors have already built. Additionally, existing communities that do not focus on managing their reputation can quickly fall behind the competition and lose potential prospect due to the lack of social proof, or even worse, poor social proof.

Over the course of a one month period The Woods had My Trusted Living run a reputation managment compaign. It was important to The Woods to request reviews from different care levels and family members. This ensured that all stakeholder types were included. Throughout the study, Independent Living residents, Assisted Living residents, and their family members recieved review requests. My Trusted Living uses two communication channels to request reviews. The first and primary channel is via email. The second channel is via text message. 

The process is very easy and hands off for the community. Onboarding is handled with one simple form and a 15-minute consultation call. The only other task for the sales team is to provide the contacts. Simple and easy is the goal.